Sales & Lead Dashboards
See where leads come from, how fast they're followed up, and which ones become revenue.
- Lead volume by source
- Response time and follow-up rate
- Conversion rates by channel
- Revenue attribution
Dashboards & reporting · Las Vegas, NV
Dashboards & Reporting for Las Vegas, NV small businesses.
Sales, leads, marketing, operations, and revenue — consolidated into clear dashboards and weekly briefs. Serving Las Vegas, NV and the surrounding Henderson / North Las Vegas area.
Start here
What's your Las Vegas, NV business flying blind on?
Pick what sounds like you. The point is to name what's actually slowing you down.
I don't actually know how many leads we got this monthOur reports live in five different toolsSomeone spends a full day a month making reportsWe make decisions off gut, not numbersWe don't know which marketing is workingNobody on the team sees the same numbersThe numbers in each tool disagree with each otherWe want KPIs but don't know where to start
What we do
Six ways we help Las Vegas, NV businesses with dashboards
Sized to what your Las Vegas, NV business actually needs — not a template.
Marketing Dashboards
Every ad platform, every channel, every campaign — consolidated.
- Ad spend by platform
- Cost per lead and per acquisition
- Google Business and local search
- Social and content performance
Operations & KPI Dashboards
Bookings, cycle times, team output, inventory, and whatever else matters.
- Booking and completion rates
- Cycle and turnaround times
- Team and shift performance
- Inventory and capacity
Revenue & Financial Reporting
Revenue, margin, cash flow, and the handful of financial numbers that tell you how the business is doing this week.
- Weekly / monthly revenue trends
- Margin by product or service
- Cash flow and AR aging
- Budget vs actuals
Executive Briefs & Automated Reports
Short, readable business summaries in your inbox on a schedule.
- Daily / weekly summaries
- End-of-month reviews
- Alerts on KPIs that move
- Board and investor updates
Custom Data Pipelines
When your data lives across tools that don't talk, we build the plumbing.
- CRM, ads, and accounting ingestion
- Automated nightly syncs
- Data warehouse setup
- Clean, consistent business metrics
Tell Us About Your Business →
Free conversation. No obligation.
Serving Las Vegas, NV
We know the Las Vegas, NV small business market.
Las Vegas is where Otero Agency is based. We work with small and growing businesses across the valley — from restaurants and contractors in Spring Valley to professional services in Summerlin and operators along the Strip corridor.
We work with businesses across Summerlin, Spring Valley, Enterprise, Centennial Hills, Downtown, the Arts District, Chinatown, the Southwest, and the Las Vegas Strip corridor. For local Las Vegas, NV businesses we're happy to meet in person for kickoffs and reviews.
Real examples
What dashboards looks like in your industry
A few practical pictures of how this shows up for Las Vegas, NV businesses like yours.
Service businesses
Lead volume, response time, booked jobs, revenue per customer, and marketing ROI — in one view.
Retail & e-commerce
Sales by channel, inventory by SKU, cost per acquisition, and repeat-customer behavior tied together.
Medical & professional services
Appointment volume, utilization, no-show rate, payer mix, and revenue by provider — on a weekly cadence.
Contractors & trades
Pipeline by stage, estimate-to-close rate, average job size, crew utilization, and margin by job type.
How it works
Three steps.
No long discovery deck. We start where you are.
Define what matters
The handful of numbers that actually tell you how the business is doing.
Wire up the data
Pull data from tools you already use, clean it, and make it consistent.
Ship the dashboard
Clean, fast, mobile-friendly dashboards and email briefs — plus alerts when something important moves.
Questions
Common questions from Las Vegas, NV business owners
What tools do you build dashboards in?
Whichever fits — custom dashboards, Looker Studio, Metabase, Retool, or whatever matches your stack.
How is this different from our tools' built-in dashboards?
Individual dashboards show what one tool sees. The power is combining them — what each lead source actually turned into, how marketing spend compares to booked revenue.
What if our data is messy?
Most small businesses' data is messy. Cleaning it is part of the job — deduping customers, standardizing categories, reconciling systems.
How often is the data updated?
Depends on the metric. Operational dashboards refresh in minutes or real time. Financial and marketing reports usually refresh nightly.
Can you send weekly summary emails?
Yes. A short Monday email is often more useful than a dashboard nobody opens. We build both.
Will it work on phones?
Yes. Every dashboard we build is mobile-friendly.
Next step
Las Vegas, NV— tell us what you're trying to improve.
A short conversation is the fastest way to figure out whether we can help and what the right shape of the work is for your Las Vegas, NV business.